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Friday, June 19, 2009 3:13 pm
Survey Says…
Posted by: admin

ReadingGroupGuides has published the results of its 2009 Reader Survey, which was conducted in March and April. The 62-question survey was completed by more than 6,000 members of book groups. Here are some highlights:

  • Most popular place to meet: members’ homes, on a rotating basis
  • Most common numbers of members in a group: 5-9
  • Most common way of selecting books to read: group vote
  • Most used resource for identifying possible books: recommendations from friends.
  • Most popular category of book: bestsellers, followed closely by general fiction, then award winners.
  • Most frequently used media source to learn about books: local newspapers, followed closely by the New York Times
  • Most frequently visited Web site to learn about books: Amazon
  • Most common book group complaint: the discussion does not stay on track.

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